About Laagasken
At Laagasken, innovation meets comfort to redefine the riding experience. Founded by Line Laagasken, a passionate equestrian from a small town in Norway, the brand was born out of a personal struggle that led to a revolutionary solution in equestrian apparel.
The Story Behind the Innovation
In 2020, Line began sharing glimpses of her equestrian life on social media, quickly capturing the interest of fellow riders world wide. What started as a way to connect with the community turned into an inspiring journey of creativity and problem-solving. For years, Line battled discomfort while riding. She tried various solutions like different types of underwear, riding breeches, and even sheepskin in the saddle, but nothing fully alleviated the pain. A casual conversation during a ride changed everything. One day, Line was out riding with a lady who noticed Line's discomfort and asked if she was okay. Line explained her issues, and then the fellow rider suggested she try riding in cycling shorts for their added padding. Line followed the advice, and for the first time, she found relief. However, cycling shorts lacked the grip and functionality needed for riding.Determined to find a better solution, Line took matters into her own hands. She removed the padding from a pair of cycling shorts and sewed it into her riding breeches—creating her first prototype. The results were remarkable: the comfort of cycling shorts combined with the performance of riding breeches. The Laagasken Riding Breeches with removable padding were born. Designed with a discreet inner pocket, the breeches allow riders to insert and remove the padding as needed, offering customizable support and relief. The design has since been tested across all disciplines of equestrian sport by riders of all skill levels, proving its effectiveness and versatility.
Joining forces with Equine Fusion
In 2022, Equine Fusion, a brand renowned for its commitment to equine comfort and performance, recognized the potential of Laagasken's revolutionary riding breaches. The emphasis on comfort and addressing riders' challenges aligned perfectly with Equine Fusion's mission to enhance horse welfare and performance. In 2023, Equine Fusion acquired a majority stake in Laagasken, integrating it into its family of innovative equestrian solutions. Today, Laagasken continues to grow under the Equine Fusion banner, combining expertise and innovation to bring equestrians the ultimate blend of performance and comfort. From a simple idea to a game-changing product, Laagasken represents a dedication to solving real rider challenges with practical, high-quality solutions.
